<aside> <img src="/icons/calendar-day_gray.svg" alt="/icons/calendar-day_gray.svg" width="40px" /> 5 July - 7 July, 2024

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<aside> <img src="/icons/cursor-button_gray.svg" alt="/icons/cursor-button_gray.svg" width="40px" /> Figma Link

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<aside> <img src="/icons/playback-play-button_gray.svg" alt="/icons/playback-play-button_gray.svg" width="40px" /> Protoype Link

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This is brief compilation of my process while solving for a this interesting problem given by ZeoTap:

Design a user dashboard for Target's Customer Data Platform. This dashboard should help business managers and data analysts monitor key customer metrics and create user cohorts for targeted marketing campaigns.

Understanding the brief

• To brainstorm about the brief, I went straight to notion where I jotted down all my first thoughts alongside breaking down each and every line of the brief.

A screenshot of this project’s thinking board

• I planned an overall structure for my process keeping in mind the constraints of lack of easily available primary research as well as the time constraint.

Industry Research

• Being super new to this market, I first tried understanding what is cohort marketing and how it’s done.
• Learnt about needs of marketing strategies of corporations like Target.
• Alongside, market research to understand the scope and criticality

The global CDP market is expected to reach an estimated value of $20.5 billion by 2027, growing at a Compound Annual Growth Rate (CAGR) of 34%.

73% of consumers in 2022 expected brands to understand their unique needs and expectations

• Some notable resources:

  Cohort Analysis 101: How-To, Examples & Top Tools for 2024

  5 Use Cases Why Retailers Need a Customer Data Platform (CDP)

  Retail Reinvention: Marketing Strategies of Target Corporation

  Funnels vs. Flows

Competitive Analysis

• Analysed two major competitors in CDP industry; 1. Mixpanel, 2. Amplitude
• Analysed their pros and cons, as well as their task flows of ‘Creating a Cohort’:

  1. Mixpanel:

     

  2. Amplitude: